Beyond Meat and Impossible Foods have faced attacks from the food, restaurant and cattle industry, and now experienced lobbyist Richard Berman is upping his ad campaign, questioning the alternative protein industry.
A Super Bowl ad you probably missed — it only aired in the Washington, D.C., market — shows that the war between powerful food-industry interests and alternative protein companies like Beyond Meat and Impossible Foods is being taken to a new level.
Read more: CNBC